Wylam's Product Range

Wylam have a very large range of different products, which has grown a lot since the company's founding in 2000.
Each product is unique, featuring its own label, and its own distinctive flavour.

http://www.skyscanner.net/sites/default/files/image_import/beer.cheers.JPG < image reference at this link.

Before I delve into the company's product range, I want to talk a little bit about what goes into beer.
In the production of beer, there are four key ingredients.
Those ingredients are listed below.

• Grain (mostly malted barley but also other grains)
  
  

  

  http://www.fussyfoodie.co.uk/foodie/wp-content/uploads/whole-grain.jpg < image reference at this link.

•  Hops (grown in many different varieties)
  
  

  

  http://www.newplanetbeer.com/wp-content/uploads/2011/07/hops1.jpg > image reference at this link.

• Yeast (responsible for fermentation; based on style-specific strains)
  
  

  

  https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWIMe0jljPt43-lU4iBqVsRXZjdzR27zF5vV9DHvTmBfllMRngFbORXFr1q5Sncm7T95ZrETHBMeRElo-tbgTzpnUPgYtcotTr4Meu1gUdqLv6uMBbBGXxAmDLnBwU_DhbyFPHVBhdK9gJ/s1600/yeast+007.jpg < image reference at this link.

• Water (accounts for up to 95 percent of beer’s content)
  
  

  

  http://imperfectlynatural.com/images/Front_20image_drinking_water.jpg < image reference at this link.

In the case of my 'Chara' brew, there is an extra ingredient in the mix, and that is the caraway seed.

http://www.gardeningknowhow.com/wp-content/uploads/2011/06/caraway-seeds.jpg < image reference at this link.

it is said that the caraway plant has a sweet taste to it, so I am looking at getting my hands on some of this seed to see if this os true, and to sum up this ingredient, as it might help inspire me to work toward my design, and produce concepts.

Moving onto Wylam's product range now, and the images below highlight their product range, which I will discuss also below.

http://mmm-glug.co.uk/wp-content/uploads/2014/07/Wylam-Brewery-beers-at-glug.jpg < image reference at this link.

http://wylambrewery.co.uk/whisky/shop/shop/shop?page=2 < image reference at this link.


http://alebaggersbeerblog.files.wordpress.com/2011/10/wylam-bottles.jpg < image reference at this link.

http://wylambrewery.co.uk/shop < image references at this link.

A lot of the brewery's products are related to the surrounding area, with such brew names as 'Red Kite', a local bird to the area, and 'Angel', which is a reference to the angel of the north.
This could be a signal of the brewery's target audience, as they appear to be catering to the local people.
The new brew that I am developing for as part of the brief, 'Chara', is a reference to the Romans, and there are a lot of Roman structures featured in the North, which features a rich Roman history and culture. This means that the 'Chara' product may also be tailored toward the local market.

http://www.rspb.org.uk/Images/redkite_tcm9-17646.jpg?width=530&crop=(102,304,1134,884) < image reference at this link.

http://www.picturesofgateshead.co.uk/angel_of_the_north/angel29.jpg < image reference at this link.

http://upload.wikimedia.org/wikipedia/commons/thumb/e/e4/Northumberland_UK_locator_map_2010.svg/2000px-Northumberland_UK_locator_map_2010.svg.png < image reference at this link.

I feel that because of these brews, their product range ties in with the intended target audience, as well as the target market.





References used

http://www.dummies.com/how-to/content/the-main-ingredients-of-beer.html












Thomas.